Advertizing neon

Advertizing - a long-playing record. That is this preservation of immunity, a priority, informative space and a habit to this or that brand without which already life seems impossible. Advertizing has to be carried out to support presence of a brand in the market as people buy only what all speak about. It is enough to appear to bad news about several substandard products, and even to leaders of the market to compensate such negative news for themselves, on average it is necessary to spend 20% of funds for advertizing.
Advertizing in a certain measure is also guided by an inkulturation of society of the consumer strategy which are carried out as rather same cliched reactions, but have in a basis background not of the simultaneous address, and on the contrary, individual and multidimensional space of the communicative relations of the addressee and the sender. In the 90th years the gap between the poor and rich countries, and also between rich and poor inhabitants in these countries increases. This dynamics remains thanks to innovative technologies. This measurement of communication demonstrates global transformations of consumers and global changes of consumption. Now average age of the consumer belongs to already critical group - from 49 to 60 years. It is special audience which, however, does not consider itself as aged men, actively moves and demands rather careful and individual relation, i.e. any youth travel, no cheap programs are effective here.